Infinite content.
Your
@accountonautopilot
FirstTake comes up with the ideas, makes the videos, posts them and reads the numbers. Every day, on every account, without you.
End-to-end content generation and distribution
Every post teaches the next one. The loop runs daily, and gets sharper each week.
01Content ideation
"Why our sourdough takes 3 days"
"Rating every pastry, honestly"
"4am at the bakery"
"5am class, zero excuses"
"Is this beginner friendly?"
"Coach reacts to your form"
"The big reveal, no filter"
"Can you do this on short hair?"
"Before / after"
"Latte art: fail vs win"
"What oat milk do you use?"
"Morning rush in 30s"
02Generate videos
0:24
0:15
0:19
0:12Script, voice, b-roll, captions. In your brand kit.
03Automated posting
- MON1x VideoPOSTED
- TUE2x VideoPOSTED
- WED2x Video6:00PM
- THU1x Video8:30AM
04Reviewing performance
Behind-the-scenes clips get 3.1× more saves.
Form-check videos get 2.4× more shares.
Before/after reveals get 4× more comments.
Latte-art clips hold viewers 2.8× longer.
Doubling down.
Clone content you've seen or use our curated library
Me at 9am vs 9pm
Caption over chaos
Slow-mo product walk
3 things nobody tells you
Reaction to the result
Core features
Connect all of your accounts
Connect TikTok, Instagram and YouTube. Run one brand or forty. Each account gets its own voice and schedule.
- @saltandcrumbRUNNING
@fourtothefloortvRUNNING
@northside.strengthREVIEW (2)
@studio.haloRUNNING- + Connect account
Your assets
Logo, colours, fonts, tone. We'll use them on every video to match your style.
Approve, or don't
Full autopilot, or a quick yes/no on your phone before your posts go live.
Hooks that grab attention
Every video tests new openers and captions.
Full analytics
Views, clicks and sales, plus what we're changing next.
Built for agencies too
Client workspaces, team seats, and white-label reports you can forward as-is.
+37agencies on the waitlistAPI and MCP
Plug FirstTake into your stack, or let Claude and ChatGPT run it for you.
Get early access →POST /v1/accounts/saltandcrumb/videos{ "template": "me-at-9am-vs-9pm", "post_to": ["tiktok", "reels"], "schedule": "best_time"}▍
Frequently Asked Questions
Will it look like AI?
Every video copies a format that’s already working in your niche, using your brand assets. You can approve anything before it posts.
Is it safe for my accounts?
It posts to your own accounts at a normal rhythm, the same way a social manager would.
Do I need to film anything?
No. Add product photos or footage if you have them. If not, it works from your site.
How do I know it’s working?
A live report shows views, clicks and what it’s changing next. Agencies can forward it straight to clients.